Case Study – GlaxoSmithKline

DMC assembled a 'Solpadeine' POS kit consisting of two counter units, a scratch card promotion, display headers, sashes, badges and a set -up guide. Over 280 Tesco pharmacies received kits, the entire process was completed by DMC within 24 hours of receiving all POS stock.

Professional POS fulfilment helps compliance in store

• Component parts of campaign – check size and weights
• Production materials – establish any special packing
• Distribution database – check numbers
• Labelling – check details for identification on delivery
• Placement instructions – Check stores know what to do
• Merchandising schedule – check dates and timings